Facilitated Learning (Writing Workshops)
All workshops qualify for CEU credits.
These workshops are now available
as engaging, interactive virtual classroom programs as well face-to-face programs.
Understand the needs of your readers and present information
clearly and concisely in both the paper and electronic worlds.
I learned more in the
first three hours of Sheryl's business writing workshop than I learned in the ten weeks I spent at a business writing program
sponsored by [leading University] in Boston.
-Teresina Cardamone, Marketing Communications Specialist
IDG Corporate Communications
Thank you for the excellent writing workshop and
follow-up individual meetings at EMC last week. Each of the participants praised the workshop and individual sessions. More
importantly, they are putting what they learned into practice. They write faster and more clearly. They edit their own work
more easily. They have a context to monitor their own improvement. I have recommended your workshop to several colleagues
-Steve Bardige, Director of
Analyst Relations, EMC Corporation
Write It So They'll Read It!™
Cut your writing time by 30 to 50% and
get the results you want. No matter what you write—letters, memos, email messages, reports, proposals, or anything else—you
can write with confidence and competence and actually enjoy the process! Learn to create documents your readers read first…
documents that drive action…documents that affect your readers as you wish. This workshop is the foundation for my
best seller, Business Writing For Dummies. Here are some of the hands-on experiences participants rave about:
- Getting started (identifying your reader and key issues)
- Creating dynamic subject
lines and headlines
- Writing the draft
- Designing for visual impact
- Honing the tone
Variations of this workshop:
- Winning Proposals/Grants
- Executive Business Writing
Sales and Marketing
- Writing Policies and Procedures
We just devoted our weekly company-wide staff
meeting to review your workshop. The bottom line is that folks were thrilled with your course... Several people indicated
that they are now writing more efficiently. One person remarked that a typical document that used to take him four hours to
write is now taking less than two hours... Thanks again for your time, enthusiasm, and humor.
- Mary Ellen
Harris Miller Miller & Hanson, Inc.
What You Forgot From Ms. Grump’s English Class™
In just four hours
you refresh the sticky wickets of grammar and punctuation. This isn’t a standard English program that drones on about
"restrictive clauses" and "subjunctives." You forgot them from your high school English class, and you’d
forget them again. Rather, this is a program that provides easy-to-remember clues that sink into your memory banks.
For example, do you get stuck on when to use who or whom? If so, here’s a quick way to differentiate them. When you
can substitute he/she/they, use who. When you can substitute her/him/them, use whom. In brief, simply look for the "m"
endings and you’ll never confuse them again.
- Are you the person with whom
I spoke yesterday? (I spoke with "him" yesterday.)
- The company needs a person who knows
the software. ("He" knows software.)
- Why couldn't I have had someone
like you when I was in public school?
- In just a few hours, you helped fine tune my English skills.
- You made
punctuation and grammar fun and easy. I didn't think it could be done.
Emails That Mean Business
Think how efficient it would be for the subject line column of your inbox to
read like the "Newsline" column of USA Today. You read each subject line (as a headline) and get critical information
at a glance. During this two-hour workshop, learn to write email messages with a subject line that shouts "Read Me!".
. . Messages that have the impact you want to have on your readers. . . Messages that get results. Here’s just some
of what you can expect to learn:
Laser Sharp Technical Writing™
All technical people are called upon to write technical documents. No matter
what you write—reports, presentations, proposals, spec sheets, articles, manuals, white papers, policies and procedures,
or more—this workshop is a must. Your career depends on your ability to present your information clearly and distinctly
in both the paper and electronic worlds. In this workshop you learn the ins and outs of writing technical documents, so the
next time you’re tapped for a writing assignment, you’ll be able to…
- Eliminate Writer’s Block
- Get Started (identify
your readers and key issue)
- Create Compelling Headlines
- Write the Draft
for Visual Impact
- Hone the Tone
- Proofread and Edit
This workshop is the foundation
for Sheryl’s hot seller, Technical Writing for Dummies, published by Hungry Minds (currently John Wiley &
Delivering Customer Service the "Write" Way
Despite a company’s best efforts, occasionally
people need technical help or something goes awry. The smart and successful company values hearing about technical needs,
mistakes, defects, disappointments, or dissatisfactions and sends correspondence with a grin, not a grunt. During this highly
interactive two-hour workshop (often offered as a lunch 'n learn), participants learn to...
- Write a
message that's brief—yet personable, professional, and helpful
- Compose a compelling subject line that says
- Sequence for results and goodwill
- Respect internal customers as well as external
with frustration without passing it on to customers
- Write in a positive and friendly tone, even when the customer
is wrong or needy
- Understand email etiquette (domestic and international)
- Realize how PDAs have changed
the way people read email
Story Boarding: The Key to Preparing Influential Presentations
attend presentations to garner information from the speaker. Yet too many speakers prepare visuals that draw more attention
than they do—visuals that are too abundant and have too much information. They also deliver presentations that focus
on themselves, rather than on the audience. During this hands-on, interactive three-hour workshop, participants learn to influence, persuade, and deliver presentations
that have the intended impact. Participants bring to the workshop a presentation they need to prepare or one they deliver
an ongoing basis. This workshop isn’t about delivering the presentation or using technology. It’s about…
- Assessing the audience
- Determining the purpose
- Fine tuning
the key issue
- Understanding what presentation method(s) to use
- Developing a storyboard
- Learning guidelines for creating text and graphics
- Designing streamlined PowerPoint slides
- Anticipating questions from the audience
Comments from workshop participants have included the following:
- Very creative, very constructive, and
- Sheryl offered a very creative approach and always had an answer.
- During the morning session, I cut my presentation from
12 slides to 3. What a difference!
- Loved the exercise about the Martians. It really drove the point home.
- I was dreading making
the presentation and can't believe I'm now looking forward to it.