Appearing In Print
"Strategic Business Letters and E-mail illustrates the importance
of brief locutions. (For example, never write 'pursuant to your request' when you can make it 'as you asked.')"
"Most people don't take the time to really understand what their
key message is. They just sit and write. 'I ask them, What is the one key piece of information you want your
reader to remember, and most of them say I don't know,' says Sheryl Lindsell-Roberts, a communications consultant
who is the author of Strategic Business Letters and E-mail. 'CIOs must know what their point is and write to
"The following laws are just a few of those Sheryl Lindsell-Roberts
collected in Loony Laws & Silly Statutes (Sterling Publishing). • In Atlanta, it's illegal
to change a mannequin in public unless the window shades are pulled down during the robing and disrobing. • In Owensdboro,
Kentucky, you cannot sell a hat to a married woman unless her husband has first had a chance to try it on."
"'When you finally get down to designing the [training] video, rememeber
that your audience has a limited attention span.' Lindsell-Roberts suggests, 'Keep the segments to under 15 minutes.
You can break up the video with workbook assignments, quizzes, role playing, brainstorming, and other excercises.'"
"Subject lines play a big role in getting your e-mail opened. Specific
details make a subject line more compelling,' says Lindsell-Roberts. 'Sales will increase 12% in Q2', tells you
more than 'Sales forecast.'"
"'Getting the most bang for your publicity buck,' Lindell-Roberts
says, 'is crucial in helping local builders [and architects] generate work-of-mouth referrals. Along with releasing articles
to the press,' she adds, 'be sure to put a sign on the property when you're building a project, take the
time to exhibit in the right trade show for your business, and have a great website with lots of photos and testimonials.'"
"Clear concise, proper writing is a must in today's knowledge-based
workplace. So, help your business flourish and shine... Using headlines in a business letter [or e-mail] works the same way
as it does in a newspaper. It directs your reader's attention to what's important and gives your reader key information
at a glance..."
"What is the dollar amount that businesses are losing each year because
of poor business writing? 'This number doesn't exist,' according to Sheryl Lindsell-Roberts, author of Strategic
Business Letters and E-mail. 'When companies submit their proposals and don't get the contract, they immediately
think it went to a lower bidder or to someone who knew someone on the inside. They never look at the quality of the writing
and think that they missed the mark...'"
"Technical Writing for Dummies is far more up-to-date than
the only other general interest book that tries to provide comprehensive technical communication career guidance...Dummies
includes a few brief exercises intended to enhance the reader's understanding of the process required to create effective
"'The real secret to business writing is being able to understand
the customer's needs and present them in a language that's very reader-focused rather than writer-focused,' says
"Learn to put it on paper the right way with Business Writing for
Dummies... Writing consultant Sheryl Lindsell-Roberts offers six steps to writing better memos, reports, presentations,
and e-mail messages..."
"Remember to use the subject box on e-mail to write an accurate summary
of the message. When possible, condense short messages into a signle sentence that you type in the subject box - giving your
recipients all the information they need at a glance."
"Since receiving a review copy of this book [Strategic Business
Letters and E-mail], we have found ourselves referring to it frequently for both e-mail protocol and for business letter
writing. You will too. It is a VERY useful tool and all offices and letter writers should have one to refer to."